How Oriental Remedies Group Grew AI Search Visibility by Up to 97.29% with GEO

Before partnering with Verz Design, Oriental Remedies Group had limited visibility across AI-driven search environments. As more patients turn to platforms such as ChatGPT and Google AI Overviews to research healthcare providers and treatment options, the brand needed to strengthen its presence within these emerging discovery channels.

• Limited visibility across AI-powered search platforms
• Little to no presence in AI-generated search results
• Content structure and accessibility limiting AI discoverability
• Growing need to establish visibility as patient search behaviour evolves

The opportunity was clear: build a stronger GEO foundation to help Oriental Remedies Group become more discoverable across the AI platforms that are increasingly shaping how people find and evaluate healthcare providers.

Verz Design implemented a GEO-focused approach to improve how Oriental Remedies Group’s content could be discovered, understood and surfaced by AI-powered search platforms.

• Page Rebuilds for AI Discoverability – Reconstructed key pages to improve content accessibility and ensure important information could be more effectively discovered and understood by search and AI systems
• Lightbox-to-Static Conversion – Converted lightbox elements into static, accessible content so important information was no longer hidden from discovery
• Localised Content Development – Developed unique content for location pages to strengthen local relevance and provide more useful context for AI-generated responses
• Header Structure Revamp – Improved the website’s header structure and information architecture to make content relationships clearer and easier for search systems to understand
• FAQ Optimisation – Refined FAQs to strengthen topical coverage and provide clear, structured answers to questions relevant to potential patients

Together, these enhancements created a stronger foundation for Oriental Remedies Group’s content to be understood and surfaced across AI-driven search environments.

The GEO strategy delivered a significant increase in Oriental Remedies Group’s visibility across key AI search platforms. By optimising the brand’s digital presence for AI-driven search, the strategy strengthened its presence across both ChatGPT and Google AI Overviews, showing how GEO can help brands reach audiences beyond traditional search results.

• 97.29% increase in ChatGPT visibility
• 55.28% increase in Google AI Overview visibility

The results demonstrate how a focused GEO strategy can help brands build stronger visibility across emerging AI search platforms.